STRENGTHS & WEAKNESSES FROM A JUROR'S POINT OF VIEW

STRENGTHS & WEAKNESSES FROM A JUROR'S POINT OF VIEW

Focus groups are moderator-led interviews of jury-eligible participants used to examine particular areas of your case. Litigation focus groups are generally most effective when utilized early in the litigation process. During this phase, you may be unsure of how jurors will see individual areas of the case, or the complexity or sheer size of the matter makes it difficult to determine the best direction. Focus groups provide flexibility and can be arranged to satisfy any research requirement.

Benefits of a focus group:

  • Provides the opportunity to investigate the strengths and weaknesses of your case through a jury’s point of view
  • Identifies specific issues or pitfalls that need to be examined through discovery, witness cross examination, and motion practice

  • Highlights points of emphasis and effective ways to handle difficult issues

  • Formulates and updates your case strategy

Responsibility of counsel

Counsel presents case information to focus group members. Generally, this information is in the form of case or issue summaries. Trial In Focus will help counsel prepare and present live or recorded testimony. It is counsel's responsibility to prepare any relevant case documents or exhibits.